Whether it’s an EP launch, catwalk runway or awards ceremony, the McQueens Events team relish in designing jaw-dropping floral installations that contribute to telling the true story of the celebration. A particularly delicious example came during June’s Negroni Week. Commissioned by our neighbours - Sicilian catering maestros Strazzanti, charged our floral experts with creating tablescapes that embraced the classic cocktail during a week-long super club at hackney haunt TT Liquor.

The McQueens Events team took inspiration from both the color palette and ingredients of the classic Negroni; deep reds, hot pinks, and botanical flavours were central to the tumbling table design (think beguiling gloriosa lily and fragrant rosemary) all punctuated with eye-catching prickly pear plants. The botanical hints also inspired Strazzanti to feature the prickly pear plant indigenous to Sicily into the drinks menu and to pair the Cactus fruit alongside the classic cocktail with a prickly pear granite and having the Cacti plant also feature within the table decor.

Strazzanti has long-enjoyed teaming up with Camparigroup to host previous sell out supper clubs - with both having a passion for heritage, sharing and enjoying great food and drink within a convivial setting - made all the more special with 2019 being the 100th birthday of the negroni

"To pop up in a beautiful space like TT Liquor and to create a unique food experience comes naturally when you are working alongside great partners and have a wonderful team to work with” Emilia of Strazzanti explained, “We loved Negroni week and to host our guests, creating a new and different experience within the setting and working with the different themes that we choose to do at every supperclub. Our food and menu was and always is from the heart so to share that with 120 of our guests was something very special with an incredible cocktail pairing of the evolution of the Negroni and it's 100 years of great existence.”

Discover more about the McQueens Events team here and follow the journey of our creative florists over on Instagram.