The Butterfly Mark is particularly significant as Positive Luxury is built on an unwavering commitment to ultimately creating a better world. Founded by global sustainability expert, Diana Verde Nieto and tech entrepreneur and founder of toptable.com, Karen Hanton MBE, together they found a working practice that helped them clearly communicate their vision of a more sustainable future.

With an emphasis on progress over perfection - brands are encouraged to celebrate the positive actions they're making towards sustainability, making it clearer for their customers to understand the steps they are taking to building a brighter future.

McQueens Flowers has been rewarded for positive actions in diversity and inclusion; waste reduction; C02 reduction; promoting equal pay; philanthropy; community investment; fair labour; conscious design and forest conservation.

Our Commitment

Diversity and Inclusion

Our people have and always will be central to the McQueens Flower family - therefore we have made a commitment to a number of policies for our employees.

Discover more about our policies here.

Waste and CO2

McQueens Flowers has an overall mission to reduce waste, responsibly consume energy and to eliminate the use of unsustainable materials.

Discover our initiatives and waste reduction targets here.


Community Investment

Through a variety of programmes and activities, McQueens supports the local community as well as new starters in the floristry industry.

Discover more about our community investment here.

Conscious sourcing, design and delivery

Our supplier relationships remain a priority and we ensure we work with those that share our approach to sustainability. As well as signing a variety of flower industry-specific codes of conduct, our suppliers are members of the Floriculture Sustainability Initiative, and they sign up to McQueens Flowers own policies.

Discover more about our conscious design and delivery here