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McQueens Flowers Feature


2019 was a year of firsts for McQueens Flowers - from exhibiting at RHS Chelsea to McQueens Flowers School achieving ASIC accreditation to officially going international in Seoul and New York. The busy year was topped off with a particularly significant accolade as the company was honoured to receive a Positive Luxury Butterfly Mark. The meaningful award acknowledges McQueens’ commitment to sustainable practices within the flower industry. Therefore when we were approached by NET-A-PORTER to take part in the NET SUSTAIN campaign, it was a project that aligned with both our creativity and ethos.
NET SUSTAIN is a curated platform, devised by the luxury online retailer is a curated platform, devised by the luxury online retailer to highlight and celebrate the brands sold on site that meet the business’ criteria for sustainability, offering customers a way to identify those brands and products more easily. To celebrate the next phase of this considered campaign, NET-A-PORTER collaborated with McQueens Flowers to create a series of portraits - inspired by the work of artists, Lewis Miller. McQueens’ Creative Lead, Alison Lythgoe was briefed to design a floral backdrop from recycled flowers and materials, reducing waste and creating a second life, resulting in spectacular floral art pieces.
Reducing wastefulness is a key objective within our recently published CSR plan, therefore constructing a backdrop from recycled materials for the campaign meant we could demonstrate just some of the ways in which we can repurpose flowers.

The team gathered a beautiful collection of materials from flowers returning to the studio from various events and installs and assembled these using only sustainable practices (no floral foam) to create a spectacular floral art piece, seen within the spectacular portraits, shot by Samuel Bradley
Discover more about McQueens Events team and follow our floral adventures over on Instagram.


15 August 2019
Spotlight On: Tregothnan Estate
Meet Tregothnan - a botanical Cornish paradise and the inspiration behind our new Truro bouquet.
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09 February 2020
Flower Family: Meeting the Growers of Italy and France
Thanks to Hoek Flowers we meet our growers in Italy and France!
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09 September 2019
Interview with: Alison Lithgoe
McQueens Creative Lead, Alison Lithgoe divulges all about the incredible installation concept for LAPADA Antiques and Art Fair.
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