newsletter-close newsletter-signup

McQueens Flowers Feature

NET SUSTAIN Campaign

 
2019 was a year of firsts for McQueens Flowers - from exhibiting at RHS Chelsea to McQueens Flowers School achieving ASIC accreditation to officially going international in Seoul and New York. The busy year was topped off with a particularly significant accolade as the company was honoured to receive a Positive Luxury Butterfly Mark. The meaningful award acknowledges McQueens’ commitment to sustainable practices within the flower industry. Therefore when we were approached by NET-A-PORTER to take part in the NET SUSTAIN campaign, it was a project that aligned with both our creativity and ethos.
3-net-sustain-ss20-considered-materials-and-considered-processes-easy-resizecom-24627.jpg
NET SUSTAIN is a curated platform, devised by the luxury online retailer is a curated platform, devised by the luxury online retailer to highlight and celebrate the brands sold on site that meet the business’ criteria for sustainability, offering customers a way to identify those brands and products more easily. To celebrate the next phase of this considered campaign, NET-A-PORTER collaborated with McQueens Flowers to create a series of portraits - inspired by the work of artists, Lewis Miller. McQueens’ Creative Lead, Alison Lythgoe was briefed to design a floral backdrop from recycled flowers and materials, reducing waste and creating a second life, resulting in spectacular floral art pieces.
14-net-sustain-ss20-easy-resizecom-1-91079.jpg13-net-sustain-ss20-beauty-easy-resizecom-91079.jpg
Reducing wastefulness is a key objective within our recently published CSR plan, therefore constructing a backdrop from recycled materials for the campaign meant we could demonstrate just some of the ways in which we can repurpose flowers.

The team gathered a beautiful collection of materials from flowers returning to the studio from various events and installs and assembled these using only sustainable practices (no floral foam) to create a spectacular floral art piece, seen within the spectacular portraits, shot by Samuel Bradley
4-net-sustain-ss20-considered-materials-easy-resizecom-10194.jpg
Discover more about McQueens Events team and follow our floral adventures over on Instagram.

NET SUSTAIN Campaign

garden-arch-55631.jpg
15 August 2019
Spotlight On: Tregothnan Estate
Meet Tregothnan - a botanical Cornish paradise and the inspiration behind our new Truro bouquet.
Read article
mcqueens-flowers-richard-eagleton-ceo-positive-luxury-mark-08537.jpg
07 October 2019
McQueens Awarded: Positive Luxury Butterfly Mark
We are delighted to announce McQueens Flowers has received recognition in making a measurable impact and commitment to sustainability.
Read article
photo-2019-08-16-09-02-14-35779.jpg
09 September 2019
Interview with: Alison Lithgoe
McQueens Creative Lead, Alison Lithgoe divulges all about the incredible installation concept for LAPADA Antiques and Art Fair.
Read article