NET SUSTAIN is a curated platform, devised by the luxury online retailer is a curated platform, devised by the luxury online retailer to highlight and celebrate the brands sold on site that meet the business’ criteria for sustainability, offering customers a way to identify those brands and products more easily. To celebrate the next phase of this considered campaign, NET-A-PORTER collaborated with McQueens Flowers to create a series of portraits - inspired by the work of artists, Lewis Miller. McQueens’ Creative Lead, Alison Lythgoe was briefed to design a floral backdrop from recycled flowers and materials, reducing waste and creating a second life, resulting in spectacular floral art pieces.

Reducing wastefulness is a key objective within our recently published CSR plan, therefore constructing a backdrop from recycled materials for the campaign meant we could demonstrate just some of the ways in which we can repurpose flowers.

The team gathered a beautiful collection of materials from flowers returning to the studio from various events and installs and assembled these using only sustainable practices (no floral foam) to create a spectacular floral art piece, seen within the spectacular portraits, shot by Samuel Bradley

Discover more about McQueens Events team and follow our floral adventures over on Instagram.