This October, the Shangri-La Hotel London launched a Pink Afternoon Tea in support of Breast Cancer Awareness Month, with a percentage of proceeds going towards supporting breast cancer patients treated at the hotel’s charity partner, Guy’s Cancer. McQueens Flowers had the pleasure of creating a coinciding, themed installation in support of this special cause, led by Lead Creative Georgina Bastick and her talented team of floral designers.

Inspired by the pink ribbon so synonymous with Breast Cancer Awareness, Georgina devised an installation that would both combine traditional floristry with set design to create a unique and long-lasting installation, paying homage to the campaign throughout the month of October.

“We were challenged to create something really unique and uplifting that would remain in situ for several weeks” explained Georgina. “This allowed us the opportunity to really think outside of the box and engage with designs and materials in a different way – from bespoke structures made for Perspex and wood, to pampas grass, air plants, silk flowers, moss, and more.”

The team installed a number of designs throughout the hotel, including the foyer, where pink ribbon – a long-standing symbol of breast cancer awareness – was interpreted into a suspended, ombré undulation of fabric. Equipped with ladders and sharp scissors, the team spent two days cutting and hanging over 4000 meters of material.

“The theme was heavily inspired by the stories of Gina, Maggie, Mandy, and Michele – four incredible women who have received breast cancer treatment from Guy’s Cancer” explained McQueens florist, Hamish Powell, who played a key part in the large-scale designs. “We were inspired by the fortitude of these women, and our own close ones that have undergone the same treatment, which led us to transform the Shangri-La into a journey of self-love and body-positivity.”

Throughout the displays, you’ll be able to find your own reflection, surrounded by uplifting hand-written notes from members of the team.