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Meet Our People

Florist, Diana Moaca, London

Florist, Diana Moaca, London
Every fortnight we invite you to take a peek behind the scenes at McQueens Flowers and meet the people who form the fabric of who we are, and what we create. Today we have the pleasure of introducing you to our London-based shop florist, Diana Moaca.

How did you get into floristry, Diana?

Before I became a florist, I had a very different background – I had studied philosophy and journalism, and worked for an IT company, but I was always into floristry and always loved flowers. I was obsessed with Pinterest, looking at different floral designs and inspiration for my own wedding. I started to freelance as a florist just by chance after my husband introduced me to some of his clients who had a flower company. In Romania, where I’m from, it’s the biggest company in the country – he introduced me to them and I started freelancing and that’s how I started. By the time I was 30 I had quit my job in IT and started doing floristry, I’ve been doing it for over 8 years now.

Tell us how you came to work at McQueens Flowers?

I was still living in Romania when I saw on Instagram that McQueens were looking for florists. I knew that one of the requirements that they need a driving license, but I still applied. I wrote in with my CV and portfolio and I got a reply almost straight away – I was jumping for joy! The general manager at the time, Michi, said that the position required a license but said after I come to London, come in and we can talk more – more opportunities would come.

When I moved in 2017, I got another job at a different florist for a few months, but I didn’t give up on my dream. Having followed McQueens on Instagram for so long, I knew that I shared my birthday with Kally – so on that day, I made a bouquet for her and took it to Bethnal Green with a hand-written note. I was so nervous I had to send my husband in, and I waited around the corner. Kally got the flowers and came outside to meet me in person, she wished me a happy birthday and invited me for an interview on the spot. That was Friday and by Monday I had a job. It was the best birthday gift I've ever had.

What did it mean to you to get this job?

I always dreamed to be part of McQueens Flowers – every florist in Romania knows about the company, it’s very famous there. Amazingly, even people who don’t know me personally, know who I am now because I work for McQueens. Getting hired here was a dream come true. I'm actually quite emotional thinking about it. Two brothers owned the floristry company that I worked for in my home country, we became very good friends. One of them tragically passed away some years ago. He loved McQueens Flowers. I think he would be very proud of me.

Tell us about the different roles you’ve had a McQueens Flowers.

I began by working at Claridge’s one of the in-house florists, making room flowers and creating designs for small weddings and dinner parties. Then I went to Mandarin Oriental as the in-house florist, in charge of the room vases, and taking care of the weekly installation there, until the fire happened in 2018. Then I went to the HQ in Bethnal Green taking care of online orders and room vases for hotels like Berkeley and The Connaught. Then I discovered that I was expecting a child! I went on maternity leave last year in May and I was supposed to go back to work this year in May but then the pandemic came and everything turned upside down.

But now I’m gradually going back to work and I’m so happy to be working at our two beautiful new locations at John Lewis on Oxford Street, and the new atelier on North Audley Street. It's so good to be back at work and welcoming customers to our new stores, and all the people coming in to say hello and take pictures, I feel very lucky and proud to be working here for McQueens Flowers.

Florist, Diana Moaca, London

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